Craig Ferreira


– föreläsare, expert på vithaj & en riktig äventyrare –

Craig Ferreira älskar livet, att upptäcka nya platser, att utforska den plats han befinner sig på och att göra saker med sin familj.
Miljöerna och platserna skiftar. Ibland är det i hans hemland Sydafrika och att dyka med vithaj. Ibland skärgården i norra Vättern och dess natur. Ibland är det öar i Karibien från en katamaran med familjen.

Låt Craig berätta sin story och om sina upplevelser!

About Craig
Craig Ferreira is a new professional speaker in our network. He is from South Africa but he will be in Sweden now and then so we will be able to offer his speeches.

Craig have spoken all around the world on white sharks.  I have spoken at DEMA, London, Cambridge and Stockholm Universities. London Aquarium, Stockholm Aquarium, Royal Geographic Society and numerous other venues.

– My largest audience was just under one thousand people. I have also had an audience with the Swedish Royal Family.
Craig is a leading authority on the behavior of the Great White Shark, is an international inspirational speaker, a bestselling author and a trans-ocean sailor.

Craig has inspired audiences around the world with his unique experiences and approach to achieving goals. He was guest of honor and speaker at the prestigious Royal Geographic Society and has lectured at the Universities of Cape Town, Stockholm, London and Cambridge. He has featured on National Geographic, Discovery Channel, BBC and The History Chanel and has been team leader on three international shark research expeditions. He is the author of six books and the first person to write a scientific paper on the Population Dynamics of Great White Sharks in Southern Africa.

Craig is also the first person to attach cameras to free swimming white sharks, to live capture these animals without the use of hooks and the first person to extract blood from free swimming white sharks.

He sailed around the world for three years with his family, has visited over fifty countries and is the director of the International Marine Foundation.

His client list includes companies from Africa, Scandinavia, United Kingdom, Asia and the United States. It also includes A-list celebrities.

Key Notes by Craig Anthony Ferreira.

  2. ADAPT OR DIE – Facing Change Fearlessly.


  1. It Is Never Too Late.

When I was a little boy, my dream was to one day work with great white sharks, and that dream came true. And not only did I work with these extraordinary creatures, but I reached the top of my game and achieved far more than I ever dreamed of – far more than my wildest expectations. I achieved a number of world firsts, I led international research and filming expeditions around the world, I worked with incredible people, wrote meaningful scientific papers and books, was part of the team that had the white shark declared a protected species and I have been honored for my work by The Royal Geographic Society.

Another of my dreams was to sail around the world with my family and that is exactly what we did. From 2012 to 2015, we sailed the oceans in our beautiful catamaran, visiting places like Cuba, Guatemala, Cayman Islands, Panama, Ecuador, Galapagos, Tahiti, Tonga, Fiji, New Zealand and many, many other exotic destinations.

It was an adventure of a lifetime, filled with life altering experiences, interesting places, diverse cultures, dangers and influences that most people unfortunately never enjoy.

Yet another of my dreams was to be a successful author and an international inspirational speaker, and today, that is what I do. I travel the world writing books and inspiring audiences. It’s like I died and went to heaven.

Most of us start out with wonderful dreams. Some of which, are grandiose while others are more grounded, but tragically, so many of us never achieve what we really yearn for in life. We allow our beautiful dreams to slip through our fingers, like fine sea sand, until we arrive at a point where we convince ourselves that it is too late. Well, I am here to tell you, that IT IS NEVER TOO LATE. I achieved all my dreams and there are still more to come, which I will also achieve and so can all of us. We all have the potential to reach our dreams and our highest goals, no matter who we are, where we are, or how old or young we are.

To achieve our goals, is a mindset and a willingness to walk through our fears. This is all that stands in the way of achieving what we desire. And once we choose to step up to the plate, life puts wind under our wings. I know, because I have experienced it. People say I am an over achiever, but they are wrong because it has nothing to do with that. It all has to do with desire, belief, what we choose and a willingness to walk through our fears.

I love giving this talk because I believe it is a travesty to allow our dreams and highest goals to fade away with time. I base this talk on my own experiences, so it is from the heart, and while it inspires my audience, it also inspires me. Each one of us has so much potential, so why not let it fly? IT IS NEVER TOO LATE.

  1. ADAPT OR DIE – Facing Change Fearlessly.

One of the things we as humans fear the most is change, so we resist it. And this resistance to change can stagnate us and keep us from achieving success because the reality is, that we are living in a world of constant flux and flow. What works today is gone tomorrow, disruptive innovations can destroy entire industries and in this day and age, companies find themselves constantly scrambling up slippery slopes to stay on top. Gone are the days of a nice steady flow of change.

And not only does the world of change we are living in, affect organizations, it affects us as individuals. Change can paralyze us in fear because it is often perceived as a threat. Change means having to do things differently, it means getting out of our comfort zone, it means absorbing new information and developing new skills and this can make us afraid.

When I stood on the threshold of purchasing a catamaran to take my family sailing around the world, I was consumed with fear and self-doubt. Reality ambles along and pierces the dream and my reality was this. By signing on the dotted line, I was committing us, as a family, to a world of change. Purchasing that yacht would mean taking our three boys out of school, placing our careers on hold, leaving behind our fantastic social lives, renting out our home, committing our life savings to the project and nipping off our income streams, not to mention a thousand other details we had not even thought of.

At this juncture, with my heart pounding, my mind full of self-doubt and feeling short of breath in the face of life altering changes, I had a choice to make, and that is what it ultimately comes down to – the choices we make. I could choose to play it safe and allow that dream to escape, or I could choose to embrace those changes and see them from a different perspective.

More often that not, it comes down to how we view change that makes all the difference. We can view it in the negative and resist it, or we can see change as a world of new opportunities and embrace it.

The great white shark is one of the most successful species the world has ever seen and the foundation of this animal’s success, is its ability to constantly adapt to a changing environment. Nature adapts to change seamlessly, because nature never resists change and if we learn to do the same, if we learn to accept that we are living in an ever changing environment, then like the Great White Shark, we will succeed.

The best way I can describe this talk is, authentic. That is what the audience says to me. They say they enjoyed it because it is authentic.

  1. SWIMMING WITH SHARKS – What Drives People.

What drives us? What makes us tick? What is it that causes us to want to achieve something? I have worked with many teams from different parts of the world. Film makers, scientists, students, movie stars and my staff, and I have found that when it comes down to what motivates us, we are all fundamentally the same.

Many companies still apply the carrot and stick approach to motivating staff, but that only works in a very narrow field. It works when there is a definite beginning and end associated to a rudimentary task, which requires little, if any cognitive effort. But as soon as the task requires a level of cognitive input, the rules of engagement change.

I have worked with people who willingly put in eighteen hour days for weeks and even months on end, I have seen my teams go far beyond the call of duty, for little or no pay and I have employed highly skilled professionals for no more than food and shelter. What is it then, which drives these people to work at the highest level, for little financial remuneration?

Understanding what really drives people determines the results one gains from any team, and understanding what drives you, determines your performance as part of that team.

A great chasm exists between what old school thought says about what motivates us, and what science has revealed. What we think we know about what drives us and what science is revealing, is very different and this is what the key note is about.

Book Link.



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